Resource.
You're wearing every hat. Product, sales, hiring, support. The important work keeps losing to the urgent.
00 Founder coaching · Zero to NBuild the product the
Build the product the
market actually needs.
Most early-stage founders aren't short on ideas. They're short on time, a clear order of priorities, and a strategy that survives contact with reality. I help you fix that, week by week.
Book an intro call →30 minutes, no pitch. We work out if I can help.
01 The challengeYou already know the
You already know the
problem. You're living it.
Three things slow every founder I coach. Read these and tell me one doesn't land.
Priorities.
Everything feels like it matters. Without a clear order, you do the most ready thing instead of the right thing.
This week's listas you'd run it
- Polish the landing page Ready
- Clear the support inbox Ready
- Tidy the onboarding emails Ready
- The killer feature Right
You polish the landing page because it's there, while the fuzzy, half worked-out killer feature keeps getting pushed.
Strategy.
You have a direction, but it's fuzzy. When the team asks "why this and not that," the answer isn't sharp enough to act on.
02 The goalThe job is simple to say
The job is simple to say
and hard to do.
Solve the right problems with quality solutions, before you run out of runway. That's the whole game. Everything I do with you serves it.
03 The solution
What we do together.
Three levers. All of them leave the power with you, not with me.
Sharpen the strategy.
Get clear on the problem worth solving and the order to attack it in. Frameworks that change how the work gets done, not slideware.
Build your product instincts.
You leave each session more capable, not more dependent. The goal is your judgement, not my retainer.
A second brain on call.
A private channel between sessions for the decisions that can't wait a week.
04 The how
How it runs.
Weekly
1:1 coaching
Regular working sessions on your real problems, not theory.
As needed
Ideation workshops
When you need to open a decision up and explore it properly.
Always on
Direct channel
A line between sessions so you're never stuck waiting a week.
/ Flexible by design
It flexes around your load, not the other way round.
Pause anytime. Resume when you need me. No long lock-in, no dead retainer ticking while you're heads-down shipping.
Pause anytime05 The deliverables
What you walk away with.
Substance, not just good chats. Things your team keeps using after the engagement ends.
01
A product strategy you can act on
Clear enough that the team can answer "why this, not that" without you in the room.
02
A prioritised roadmap
The right order to attack it in, so ready work stops beating important work.
03
Working frameworks, embedded
Jobs To Be Done and Opportunity Solution Trees, built into how your team thinks.
04
Sharper product skills
Capability that stays with you and your team long after we stop.
/ Opportunity Solution Tree
One outcome. The opportunities that ladder to it. The solutions worth testing. This is how priorities stop being a guess.
If one of these sections felt a little too accurate, that's the call to book.
Book an intro call →06 The proofI'm still shipping,
I'm still shipping,
not just advising.
Twelve years building products, mostly B2B SaaS. Currently Head of Product at a venture-backed company.
0 months
Took greenfield products to their first paying customers inside a year.
6 → 0 weeks
Cut a project's cycle nearly in half, with more iteration, not less.
£0m
Owned a £60m portfolio at 60% gross margin, with full P&L responsibility.
12 yrs building productmostly B2B SaaSHead of Product, venture-backedgreenfield → paying customers
FOUNDER
PHOTO
PHOTO
“Cleared client quote drops in here. Name, company, the specific result. This is the single highest-value addition to the page.”
Placeholder · add once a testimonial is cleared
07 The benefits
Why this works for founders.
Not an agency. Not a hire you can't yet afford. A different shape entirely.
Flexible.
No long lock-in. Pause when you're heads-down, resume when you need me.
vs. an agency retainerYou keep the capability.
I build your team's product muscle. You're not renting judgement, you're growing your own.
vs. doing it aloneIt's personal.
One relationship, direct access, someone who knows your context. Not a rotating account team.
vs. a new hire/ Free resources
Borrow the toolkit.
The frameworks and templates I actually use with founders. Free. Tell me where to send them.
Opportunity Solution Tree
The Notion template I use to turn one outcome into a prioritised set of bets. Stop guessing what to build next.
Get the template →JTBD interview kit
A ready-to-run Jobs To Be Done interview guide, plus the prompts to synthesise what you hear into real demand.
Get the kit →The priority sort
The one-page exercise that breaks the "ready beats right" trap. Bring it to your next planning session.
Get the worksheet →N Let's talkLet's find out
Let's find out
if I can help.
One 30-minute call. Tell me where you're stuck. If I can help, I'll tell you how. If I can't, I'll tell you that too, and probably point you somewhere useful.
Book an intro call →
No pitch. No pressure. Just a conversation about your product.